Sector in brief

Tourism has a long tradition as an important economic sector in Bavaria – this can be traced back to the hospitality of the inhabitants, the breathtaking nature, the rich wealth of experience in communities as well as its cultural features. The cooperation of tourism associations, commercial tourism development, support by the LfA Förderbank Bayern and pioneering projects such as Bayern Cloud, which allows stakeholders to gather information for tourists (public transport, weather information, etc.) in one place, contribute massively to the success of tourism in Bavaria.

Whether it’s hiking hotels in the Fichtelgebirge, nature hotels in Spessart-Mainland or winter sports hotels in Chiemgau, Bavaria's tourists appreciate being active in harmony with nature. There are also numerous health resorts and spas in Bavaria that make it possible for tourists to spend a relaxing time here. Exclusive conference hotels belonging to international hotel chains in large cities profit from Bavaria's fast-growing economy just as much wellness or family hotels. Numerous recreational facilities such as climbing halls, summer toboggan runs and leisure parks make Bavaria a lively environment for investors, operators, project developers and tourists. The bus travel company Flixbus, the hotel chain Motel One or the travel group FTI Group are well-known companies from Bavaria's successful tourism industry.

€ billion total turnover in Bavaria p.a.

The presence of different of leisure and hotel concepts throughout Bavaria can be attributed not least to the well-developed infrastructure in the tourism sector. For example, there are several international airports, a well-developed rail infrastructure and a large number of certified hiking trails. Tourism companies from a wide variety of categories and sectors have settled in Bavaria as a result of this excellent infrastructure. This outstanding local ecosystem offers investors, operators, tour operators and project developers a variety of opportunities to successfully implement tourism projects.

Outstanding events such as the Munich Oktoberfest, the Augsburg Plärrer or the Würzburg Kiliani fair attract large numbers of visitors from Germany and abroad year after year and contributed a large part to the Bavarian tourism industry’s total turnover of €33.9 billion p.a. They also serve as excellent ambassadors for the Bavarian way of life: well planned and yet casual, vibrant and yet cosy, full of highs and yet down-to-earth.

Tourism industry figures


accommodation establishments (2019)


guest beds offered (2019)


overnight stays (2019)


percent of Germany-wide overnight stays take place in Bavaria (2019)

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    Companies in the Bavarian environmental technology sector

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