Success ambassadors

Dr. Wieland Holfelder, Vice President Engineering at Google Germany

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Other success ambassadors

What impresses companies about Bavaria? Which factors are important in order to develop in a new location and to feel at home there?

Newly settled companies and successful traditional firms in Bavaria report on their experiences in interviews.

| 5 minutes with …

Hajime Takatsuka, director general

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Die überwältigende wirtschaftliche und industrielle Stärke ist attraktiv. Neben den großen Unternehmen haben – angefangen bei den Hidden Champions - auch mittelständische Unternehmen dort ihren Sitz und es gibt viele Geschäftsmöglichkeiten für japanische Unternehmen.

| 5 minutes with …

Recruiting trainees and nursing staff from Malaysia and Vietnam and placing them in Germany – these are Eduroam Sdn Bhd’s main focuses. The company’s head office is located in Petaling Jaya, a district of Kuala Lumpur, Malaysia. In July 2020, the company took the plunge abroad and opened a branch in the Straubing district in Lower Bavaria. Today we are talking to Ms Gyvinne Koh, founder of Eduroam Sdn Bhd and Mr Christian Wachtmeister, managing director of the German branch, about the reasons for choosing Bavaria as a location and the company’s future goals.

| 5 minutes with …

Bavaria is a state with its cultural heritage being followed for decades together, which defines the region and its people. It is known for its popular festivals, sports, proximity to excellent landscape and its dishes, which makes it a popular place to live. Most importantly, Bavaria has many start-ups and automotive businesses, which contribute to the German economy. One among the automotive firm is BMW which has its Headquarter in Bavaria.

| 5 minutes with …


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Bavaria is a magnet for industrial corporations and young companies that are pushing ahead with digitization. New company founders with innovative ideas keep coming from universities in particular. We value the links between universities, start-ups, large corporations and SMEs. Bavaria offers important networks to find both customers and highly qualified employees.

| 5 minutes with …

Brenna Liponis, Engagement Manager Trinity Life Sciences

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We were looking for a location in Europe where we could hire the best talent and be relatively close to our clients. After identifying our heads of office here, Alex Fink and Jackson Carroll, it became clear that Munich offers the best of both worlds.

| USA | Mobility

L&L Products Europe GmbH

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The main reason for our company to move the German location to Munich was wanting to be close to customers and the attractive location. In addition to the existing customers, there are lots of good opportunities to further develop our products and therefore our market here through the various research and development institutions in the Munich area. Our new development office is the perfect starting point for this.

| Bavaria| Robotics

Franka Emika GmbH

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In my opinion Bavaria and specifically Munich is already the international hot spot in robotics. However, one should never rest on what they achieved in the past, but focus on what to develop in the future. Here the commitment by the Bavarian State to invest in an integrated research center the Munich School of Robotics and Machine Intelligence at the Technical University Munich is a great step into the right direction and can serve as a sustainable approach in innovation in the field of robotics.

| Taiwan | Electronics

Taiwan Semiconductor (TSC) Europe GmbH

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Bavaria is very strong in terms of the economy and infrastructure and therefore extremely interesting as a business location. If cosmopolitanism is then combined with an understanding of the Bavarian charm, then I think there is nothing standing in the way of the company’s success in Bavaria.

| Bavaria | Microelectronics, Microsystems Technology & Sensors

Emqopter GmbH

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As a heterogeneous region for trade and industry, Bavaria is a highly interesting location for any kind of start-up. Whether it’s for technology, social commitment or lifestyle, Bavaria offers the perfect environment and infrastructure to implement innovative ideas!

| Schleswig-Holstein | 3D printing

Sandhelden GmbH & Co. KG

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Bavaria is one of the centres of excellence when it comes to additive manufacturing (3D printing). In addition, there are a variety of funding programmes and supporting organisations, which are very appealing, especially for young companies.

| Baden-Wuerttemberg | Production

Daimler Buses (EvoBus GmbH)

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Like all Bavarians I’m really proud of our large economy, our culture and at least of FC Bayern München. To live and work in Bavaria is a gift, our unemployment rate is the lowest in Germany. We profit from an excellent automobile industry, outstanding universities and very innovative people.

| Bavaria | additive manufacturing

Concept Laser

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The rural region of today cannot be compared to the rural region of 25 years ago as a result of the advancing digitalisation of society.Bavaria combines tradition with modern social developments with an unrivalled charm and is always up to date.

| Bavaria | Events, consulting, seminars and speciality coffees

Münchner Kaffeerösterei

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We want to give something back to Munich. Nowhere is the density of committed people as high as it is in Bavaria.

| Japan| Navigation and mapping solutions

Zenrin Europe GmbH

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Zenrin Europe had an office in Dusseldorf from 1993 to 2017. However, the automotive sector there is not nearly as strongly represented as in Bavaria, especially in Munich with BMW.Here in Munich we can communicate faster and easier with the partners and it is also possible to talk about private things like skiing or the Oktoberfest. This proximity to our customers is very important.

| Poland | digital solutions

Hycom.Digital GmbH

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We’re happy to deliver and maintain high class digital solutions for our German clients. With the new office in Munich we’re now closer to you and operating more agily in all the fields of cooperation.

| France | wood working and plastics industry

Baumex Holzverbundstoff GmbH (parent company: Silvadec)

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Invest in Bavaria introduced us to many partners who made the success of this project possible. Invest in Bavaria is focused on its users’ needs and excellent at finding solutions.

| Success ambassadors

Dr. Wieland Holfelder, Vice President Engineering at Google Germany

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Bavaria is a very lively IT hub in Germany and Europe. It provides a unique ecosystem that is supported by a strong industry, innovative and successful start-ups, the presence of worldwide recognised universities (e.g. TUM, LMU), as well as international research institutes (e.g. the Max Planck Society, Fraunhofer, DLR).

| India | engineering software

EniT Invilogic GmbH

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Bavaria has a good base of successful companies that can get both customers and cooperation partners, and with which cluster associations help to connect. A multicultural work environment and a wide pool of skilled manpower make it a pleasant business location. In addition, the region offers a high quality of living and an excellent education system for children.

| Bavaria | electrotechnical safety systems

Wöhner GmbH & Co. KG

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Digital transformation is one of the most important challenges for companies and their staff. In particular, in more rural regions like ours with limited potential for specialists per se, obstacles like a lack of experience or defending existing structures play a major part. Which is why one important success factor is breaking down familiar processes, where the innovation and thought patterns of start-ups can be of crucial help. Zukunft.Coburg.Digital is to bring the experience of successful companies together with the speed and creativity of start-ups.

| Bavaria | facade construction

Josef Gartner GmbH

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We have local experts here that we could not do without. The employees have strong roots here and are loyal. Their parents and grandparents often worked at Gartner. We also want to continue driving this forward with our in-house training and development opportunities. The number of employees who moved here especially for Gartner is also growing though.

| Bavaria | blood glucose meters


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The city of Hof is, since the opening of the borders, located right in the heart of Europe. The excellent infrastructure is a major location advantage for us. The close proximity to universities of applied sciences and universities makes it easier for us to find qualified specialist staff. Other factors in selecting Hof as a location include a region that is attractive to live in and short distances to work for the employees.

| France | engineering

EPI Europrop International GmbH

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Munich is dynamic and ambitious, yet it is also a peaceful city. You can experience urban life with the advantages of a green city: the mountains and many lakes can be reached in less than an hour, and the city itself has plenty of green space. Even if you do not own a car, there are plenty of transport options: suburban trains, underground trains, regional trains, the airport and cycle paths. The many international schools are a plus for international employees who come to Munich with their families.

| Bavaria | consumer goods

hecht international GmbH

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As for production, we trust our global procurement network with its many reliable and long-standing partners – especially in China, partially in India and other Asian countries, but also in Europe. We are constantly evaluating our processes to also hit maximum efficiency. The most important thing is to always be one step ahead.

| Bavaria | industrial adhesives

DELO Industrie Klebstoffe GmbH & Co. KGaA

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Firstly, there are highly qualified professionals that work very accurately, regardless whether they have a university degree or have completed a vocational training. Secondly, the high density of industrial companies makes it easy to establish a network of customers and partners.

| Italy | microactuators

Actuator Solutions GmbH

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Bavaria is very attractive for our international team. On the one hand, we have to build bridges to reach our Asian customers, but also to reach out to development engineers all around the globe, who like to come to Bavaria. On the other hand, as an internationally operating company, we are attractive for Bavarian and German engineers.

| Bavaria | compressor construction

IDE Compressors Manufaktur GmbH (former IDE-NewParts Compressors GmbH)

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This concentration of excellent specialists, who also work at our suppliers, is also largely due to the excellent working environment, the high recreational value and the Bavarian way of life and quality of living. All this ultimately results in higher quality of work. We also benefit from the close proximity and the uncomplicated access to development partners and research institutes and institutions and numerous funding sources, particularly in the area of innovations.

| Turkey | electronic devices

Vestel Germany GmbH

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We deliberately opted for Munich as a location for our site for a number of reasons. The close proximity to the airport is certainly one convincing argument. First of all, the direct flights from Turkey help us to maintain a close link to our parent group. Secondly, we are able to reach our customers all over Germany very quickly. For instance, we can set off to visit our customers in Hamburg in the morning and be back in Munich again by the evening. And when we visit our customers in southern Germany, we can take advantage of the well-developed motorway network.

| Canada | software development

Famic Technologies GmbH

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Famic Technologies GmbH and our head office in Montreal very much appreciate the support provided by Invest in Bavaria. Invest in Bavaria is a reliable partner at our side, providing advice and assistance in administrative and bureaucratic matters.

| Bavaria | software solutions

HiveMQ Gmb (formerly known as Hdc-square GmbH)

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Bavaria is an ideal location in order to act on a global scale. The most modern industries, strong small and medium-sized companies as well as very good educational institutions are located in and around Landshut. This is complemented by a close collaboration between business and research.