The French agency for industry marketing, bb&b, taps the German market from Munich

Jan 26, 2015
Hübschle: “Bavaria as an industrial location attracts specialised service companies”
MUNICH bb&b, a Paris-based advertising agency specialising in industrial goods and technical products, is expanding its business activities into southern Germany by opening an office in Munich.

bb&b was founded in Paris in 2002 by Mark Diran Boehm, a German physicist with many years of expertise in technology marketing. “Understanding products and comprehending market relationships is our strength and forms the basis for developing concepts for an effective market presence. For the past 12 years, our international creative team has created exceptional solutions for the complex tasks our customers face – working to the highest standards and with renewed enthusiasm every day. I am very pleased with the positive response to our market entry in Germany and am looking forward to working together with customers here.”

bb&b's customers include many leading industrial companies from various market segments, including chemicals, machine tools, automation, medical technology and suppliers. Corinna Cremer, Communication Consultant in the Human Resources division and bb&b representative in Munich: “Given the high number of technology-oriented industrial companies, we see tremendous customer potential in southern Germany, particularly in Bavaria. That is why we chose Munich as the strategic base for launching our efforts to tap new markets.”

Dr Wolfgang Hübschle welcomes the company's decision to settle in Bavaria: “bb&b is a perfect example of how Bavaria as an industrial location attracts modern, specialised service companies – a sign of Bavarian strength, because the state's unusually diverse business landscape guarantees stability.”

Here you will find additional information on the company's new branch office.