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'Digital Bavaria' conference / Over 500 participants from science, business and politics swap ideas

Zeil: "Seven-point package for the digital future of Bavaria as a business location"

NUREMBERG   Bavaria's Economics Minister Martin Zeil today opened the 'Digital Bavaria – Bavaria's economic future' conference Nuremberg's exhibition centre. With around 500 participants from science, business and politics, the conference gives an overview of the opportunities digitalisation offers the most important sectors in the Bavaria economy. Zeil emphasises: "Digitalisation is the top innovation driver for the economy. That is why, with the 'Digital Bavaria' concept, I have put together a seven-point package in order to open up the opportunities digitalisation offers Bavaria, such as in networked mobility or the factory of the future."

High-level representatives of user industries such as the automotive industry, electrical engineering, mechanical engineering, the energy sector, health, retail and the media economy, are demonstrating the importance of digitalisation for their sectors. Together with experts from the information and communications economy, they are discussing new digital business models and together laying the foundation for a vision of Bavaria as an economic location in the future. "We will make Bavaria a top class digital business location by 2020. Digitalisation gives our companies a competitive edge on the global markets. It will allow us to generate growth in order to create new jobs and secure our prosperity," says Zeil.

 The "Digital Bavaria – Strategy for Bavaria's economic future" concept consists of seven fields of action, made concrete by twelve beacon projects. Important aspects include digitalising production and development, as well as cooperative projects between science and business. The plans also include implementing measures to broaden the use of digital technologies in retail, tourism and trades, as well as promoting company start-ups and targeted relocations in the digital economy. Bavaria's Economics Minister, Martin Zeil, is planning to provide EUR 250 million in funding for these projects over the next five years. Together with the new broadband funding programme, an incredible EUR 1.5 billion of investment is to be mobilised. More information is available to download at

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Jürgen Marks Official Spokesperson and head of the press office – Bavarian Ministry of Economic Affairs, Regional Development and Energy telephone: +49 89 2162-2290 Prinzregentenstr. 28  80538 Munich