MUNICH Bavaria's Vice Minister of Economic Affairs Franz Josef Pschierer visits the medical technology and healthcare trade fair Arab Health in Dubai on Monday. Pschierer: "Bavarian exhibitors have a great presence abroad. The state enjoys an outstanding reputation around the world as a location for medical technology and health." The renowned Arab Health trade fair proves this once again this year, he says. "Our medical technology companies are often market and technology leaders with their products, and our health infrastructure is in an excellent position. These are key reasons why Bavaria is increasingly becoming a popular destination for Arab tourists. Many of them combine a holiday in Bavaria with medical treatment or rehabilitation services." According to Pschierer, the state's strong presence at the trade fair in Dubai is contributing to making best possible use of the potential for health tourism from the Arab region.
Bayern International has organised a separate Bavarian information and service booth at Arab Health in Dubai on behalf of the Bavarian Ministry of Economic Affairs. Most of the Bavarian exhibitors are grouped around it and receive support from Bayern International. In addition, both the Bavarian exhibitors and the Bavarian information and service centre are integrated into a joint German presence.
Arab Health in Dubai is one of the world's leading trade fairs for medical technology and healthcare. It is the most important annual event in the Middle East and neighbouring regions in these segments. With over 70 companies exhibiting, Bavaria forms the largest group among the German states represented at Arab Health. Around 3,900 companies from over 60 countries will be presenting their medical technologies and treatment methods from 27th to 30th January this year. Over 80,000 visitors are expected.