A 30-member delegation consisting of Bavarian start-ups, leading industry experts, and large Bavarian corporates represented Bavaria at South by Southwest in Austin, Texas. Invest in Bavaria and Werk1 organised the Bavarian Start-up Village under the slogan "Servus meets Howdy", which was the perfect starting point for all activities at the festival. Several pitches won by the Bavarian start-ups and a successful event programme at the Bavarian Day in the German Haus left their marks in Austin.
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