Digitisation and land use were the key topics at the 14th Invest in Bavaria workshop with Bavarian business development agencies, which was held this time against an impressive backdrop in the Regensburg football arena. Among other things, Infineon and BMW demonstrated how companies are positioning themselves to drive the digitisation of processes along the entire value chain involving employees, partners and customers.

On the second day, participants were able to experience the work of the Augsburg “Mittelstand 4.0-Kompetenzzentrum” live in a mobile exhibition truck and discuss the topical issue of land use in exciting workshops.