The forum deals with new impulses for the Chinese-German trade growth. Industry experts and entrepreneurs from China and Germany will discuss changes in the trade landscape and help to establish new academic, economic and political partnerships.

• How should Chinese and German businesses deploy their respective strengths?

• How can they leverage the "New Retail" strategy to effectively market German brands to China's middle class?

• How can they seize the golden opportunity of China's consumption upgrade and match German AI applications with the demands of younger Chinese consumers?

Topics oft he Panel Discussions:

• New Retail Driven by Consumption Upgrade

• Consumption Upgrade Empowered by AI Technology

For further information please click here.

Venue:
BMW Welt, Munich

Your contact at Invest in Bavaria:
Andreas Fischer
Phone: +49 89 24210-7524 | Mail