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Upper Franconia – well connected

Around 25 representatives of the regional business promotion agencies, Invest in Bavaria, Bayern Innovativ, the chambers of industry and commerce for Upper Franconia Bayreuth and Coburg, the chamber of trade for Upper Franconia and the asociation "Oberfranken Offensiv" came together in early February for a workshop at the invitation of the Upper Franconian chambers of trade and industry.

The key topic was progress through connection, in all its facets, be it direct connection through specific steps in digitalisation at all levels of business and trades or through networking events such as the “Upper Franconian Digitalisation Summit” and the “Upper Franconian Night of Business” being planned for the first time. A new edition of the location image brochure for Upper Franconia is intended to improve the region's external image. All participants valued the opportunity for personal networking through intensive exchange of experience, which continued even after the official part of the event over the Upper Franconian specialities of anise pretzels and bratwurst.

Upper Franconia is a traditional industrial and production location with Europe's second highest industrial density. The region is shaped by medium-sized businesses in mechanical and electrical engineering and the automotive supplier, furniture, toy, plastics and food industries, who are active around the world. Following a successful restructuring process, even the traditional industrial segments in the textile and porcelain sectors retain huge significance with highly-innovative products.