Follow-up: video interview with Ms Asami Chiba, Managing Director of Denkei Europe GmbH, the Japanese measuring device and system construction specialist

The Japanese specialist in measurement equipment Nihon Denkei Co, Ltd. – headquartered in Tokyo – opened its first European branch in Munich at the end of 2023, in order to expand its European business. Nihon Denkei is active in the sale, leasing and rental of electronic measuring instruments, system equipment and related components. The primary areas of business comprise electronic measuring equipment, communication measuring equipment and physical and chemical measuring equipment for a wide range of production processes and industrial applications. Complex laboratory equipment and computer infrastructure also form part of Nihon Denkei’s product portfolio.

First headquarters opened in Europe: support from Invest in Bavaria, and a Bavarian foreign representative office in Japan

For the first time in the company’s long history, a female employee was seconded as Managing Director of a foreign subsidiary. The Japanese company is proud of this decision, and is, therefore, to be seen as a pioneer in terms of gender equality in executive management positions. Watch the detailed video interview with Ms Asami Chiba, Managing Director of Denkei Europe GmbH, to discover why the company decided to locate in Bavaria, and what its future aspirations are. Ms Chiba also provides us with her initial impressions of her role as the first female Managing Director of the Japanese company in its international operation, as well as her own personal highlights when it comes to the “Bavarian way of life”.

In addition to customer support, the company’s expansion in Europe is being driven forward from its headquarters in Munich, in order to strengthen the company’s presence throughout the economic area. In addition to Invest in Bavaria, the representative office of the Free State of Bavaria for Japan, based in Tokyo supported Nihon Denkei in establishing a presence in Bavaria. Our team remains on hand to support Denkei Europe.