A PR seminar for Japanese companies in Bavaria
It's not what you say, it's how you say it. The right PR strategy needs a good story. But how can I, as a Japanese company conducting business in Germany, get my news into the media? How can I target the right journalists? What are the differences between PR work in Germany and Japan?
To present practical solution approaches for a successful PR and media strategy on the German market, the Bavarian representative office in Japan, together with the Japanese media agency Kyodo PR and the Storymaker GmbH invited representatives from Japanese companies with branches in Germany to a seminar and discussion event on September 19, 2015.
At the offices of the representative office, located at the base of the Tokyo Tower, Sohei Fukuda (Kyodo PR) and Björn Eichstätt (Storymaker Gmbh) shared their experiences and tips in dealing with German and Japanese media and journalists. Conclusion: Japan's capital Tokyo is also the media capital, whereas numerous German cities developed, due to historic reasons, into media strongholds with different thematic focusses. This should be considered, for example, when hosting press conferences or inviting journalists to events or exhibitions. A survey of German journalists supported by JETRO revealed that journalists based in Bavaria have the greatest number of PR contacts with Japan. Thus, the chances of Japanese companies in Bavaria finding an audience for their story are quite good.
The representative office launched the event by detailing the success story of Bavaria as a location and appropriately concluded the get-together with an invitation to network with Bavarian beer and delicacies (called “nomunication” in Japan) in celebration of the Oktoberfest.